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The application, now called "Twitter" and distributed free of charge, is the official Twitter client for the i Phone, i Pad and Mac.From September through October 2010, the company began rolling out "New Twitter", an entirely revamped edition of NASA has also hosted over 25 "tweetups", events that provide guests with VIP access to NASA facilities and speakers with the goal of leveraging participants' social networks to further the outreach goals of NASA. This grew to 100 million tweets posted per quarter in 2008.In August 2010, the company appointed Adam Bain from News Corp.'s Fox Audience Network as president of revenue. In February 2010, Twitter users were sending 50 million tweets per day. For example, a record was set during the 2010 FIFA World Cup when fans wrote 2,940 tweets per second in the thirty-second period after Japan scored against Cameroon on June 14.This decision was widely viewed to be a reaction to the botched initial public offering of Facebook.On January 5, 2016, CEO Jack Dorsey commented on a report that Twitter planned to expand its character limit to 10,000 (private messages already had the longer limit as of July), requiring users to click to see anything beyond 140 characters.Vine videos shared on Twitter are visible directly in users' Twitter feeds.
On March 21, 2012, Twitter celebrated its sixth birthday while also announcing that it had 140 million users and 340 million tweets per day.Dick Costolo, formerly Twitter's chief operating officer, became CEO.On October 4, 2010, Williams made an announcement saying that he will stay with the company and "be completely focused on product strategy".The number of users was up 40% from their September 2011 number, which was said to have been at 100 million at the time.Twitter released Vine as a standalone app that allows users to create and share six-second looping video clips on January 24, 2013.
In addition to the Home tab, the Connect and Discover tabs were introduced along with a redesigned profile and timeline of Tweets.