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To bear out the risks, we delved into various online dating networks, which initially included Tinder, Plenty of Fish, Jdate, OKCupid, Grindr, Coffee meets Bagel, and Love Struck.
Location can be placed right on the target company’s address, setting the radius for matching profiles as small as possible.
That shouldn’t come as a surprise, as online dating networks allow you to filter people using a wide range of factors—age, location, education, profession, salary, not to mention physical attributes like height and hair color.
Grindr was an exception, because it requires less personal information.
Profiles with specific job titles naturally attracted more attention.
We also had our fair share of cheesy pickup lines and honest, good people connecting with us, but we never got a targeted attack. Perhaps no campaigns were active on the online dating networks and areas we chose during our research.
This isn’t to say though that this couldn’t happen or isn’t happening—we know that it’s technically (and definitely) possible.